SEO Case Study: Local Dog Breeder
Business Name: [REDACTED]
I began this SEO project in June of 2023. At the time, the website was receiving zero organic traffic. This was a WordPress-based site, and I’ve been working with WordPress since 2018, so completing the basic SEO was not a difficult process. I usually start my SEO process by conducting a website audit using Screaming Frog, noting the pages that have missing or incomplete metadata. After installing the appropriate SEO plugins, I went into the settings and did a basic meta description template for most pages, and then I went into each individual web page and set up a customized meta description based on the focus keywords that a user was most likely to search for. Then I added alt attributes to the picture images, making sure that the focus keywords were present in the alt attributes. I then went over the text on each page to make sure that the focus keywords were present in the title tags and in the first paragraph of the text, double-checking to make sure the keyword didn’t appear too often in the text. I then made sure the website was properly connected to Google Analytics and Google Search Console, and then I did a second website audit to double-check my work.
It usually takes 3-4 days for Google to crawl a website and update its data within Google Search Console, and it can take a week or more for a web page to appear in Google’s Search Results. However, it can take upwards of 60 days or more for any SEO work done to reflect within Google’s Search Results as a whole fully. As of today’s writing, it’s only been about 45 days since I began work on the project, so I will likely provide updates on the site’s progress after 60 days.
If you're interested in viewing samples of other SEO work I've done, please feel free to check out my portfolio page here.
